Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly’s. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below — You Are What You Eat — successfully positioned Byerly’s in the upscale market so successfully, for so long, that Whole Foods held off expansion for years. Read more about this groundbreaking work below. 

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