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t: 612.220.3800 | ABdigital | MSP | DEN

Systems Integration


We Cover All Your Bases.


Because the DNA of the modern event requires nothing less. Data-driven event planning is about applying evidence based decision making to event marketing to help forward-looking Event Planners evaluate the rigor of their decision making, and generate new ideas on how they might use technology to improve their event planning process. The event marketing industry, arguably, has been hesitant to embrace 100% data-driven planning due to the high-touch nature of the business. As CMOs demand evidence-based approaches that align with corporate OKRs, data is replacing knowledge of the latest color schemes and consumer trends as the “must have” intelligence for event planning.


Custom Integrations

We provide custom integrations for each of our clients. G2Planet enables you to push any event data to your CRM or Marketing Automation System in a clean and standardized format. We can also pull data from your CRM or Marketing Automation System to be used in our software’s real-time reporting while your event is live.


 

Third-Party Integrations

Our platforms can integrate with any third-party marketing software. The names above are common examples of integrations used by many of our clients, but they do not represent the full range of possibilites. By developing a flexible API, we have ensured that our software can be easily connected to most everything.


Mobile Integrations

Our mobile integrations import data from our platforms to populate your app (i.e. event schedule or registration info). They also export attendee data to your CRM or Marketing Automation system (i.e. sessions attended or surveys answered) for a deep look at each attendees’ experience and interests.


 

Mobile App Optimizations

Our platforms integrate with any third-party mobile application. Above are common providers used by our clients, but our flexible API allows G2Planet software to work with all mobile apps, including those built in-house for a specific event.


Common Integrations

Our platforms can integrate with any third-party marketing software. We are continually updating our list of integrations while we continue to enhance our common integrations as well.