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Lucid Brewing

How upstart Lucid Brewing, anchored by a mistakenly Fascist design that was really Futurist and a fake spokesmodel from Italy quickly shot to "Best New Brewery" in Minnesota.


The Spokesman Was Fake. The Advocacy Was Real. 


We cannot toast Lucid Brewing enough. Not only did their fictitious Italian spokesmodel rocket to social stardom (with marriage proposals), but the Brewery blew past all sales records for MN Brewing–making it to 2000 barrels in its first year. That’s saying something in the land of “Sky Blue Waters.”

Even more impressive, the agency client was voted Minnesota’s Best New Brewery by the Star Tribune and Mpls StPaul Magazine, beating out other entrenched and well-financed competitors. The cult of Lorenzo Lucid remains alive amongst Cicerones and connoisseurs who savor “clarity in thinking and excellence in drinking.”