It’s been 15 years since our first campaign for the Minnesota Lynx resulted in traffic roaring through the door. Today they are 4x WNBA World Champions. Here is how he helped them get their animal out.

Advocating Fiercely

We first began working with the WNBA Lynx when only 1500 fans (mainly women) showed up to Target Center. That changed once we convinced the public that women play a fierce game of basketball. In our first year we helped them increase walk-up ticket sales by 43%. Two short years later they won the first of their 4 WNBA Championships. 

The above billboard is the face of Lynx Guard Seimone Augustus, possibly the best female basketball player of all time. While she looks plenty fierce, she was actually yawning as we took her picture, which hardly describes her stimulating game. 

Our work with the Lynx, the WNBA and even personal branding for individual players has always been a story of play that while different, is still equal to any game played by any gender. It’s a position we’ve felt so fiercely that we once created an ad that compared Augustus to Michael Jordan, after surgery (see below). A minor brouhaha soon followed which was captured perfectly by Star Tribune columnist CJ here.

In all, it was a heckuva’ way to kick off our 15-year relationship of basketball that buzzes and brands.