Minnesota Lynx

It’s been 15 years since our first campaign for the Minnesota Lynx resulted in traffic roaring through the door. Today they are 4x WNBA World Champions. Here is how he helped them get their animal out.

Advocating Fiercely

We first began working with the WNBA Lynx when only 1500 fans attended games. That changed once we convinced the public that women play ferocious basketball and increased walk-up ticket sales by 43%. 

The above image features Seimone Augustus, possibly the best female basketball player of all time. 

We once compared the Hall of Fame Guard to Michael Jordan, after surgery, in a TV|Radio ad. A minor brouhaha soon followed, which, ironically, turned into substantial press coverage.

Just the one broadcast spot built season long buzz.