Clarity in Thinking. Excellence in Drinking.
As an agency we resisted taking on a craft beer in Colorado for a variety of reasons, but we finally relented when a company formed by two world-class Cicerones gave us free reign to launch a beer–in Minnesota. Lucid Brewing was soon voted “Best New Brewery” in Minnesota entirely on the strength of advocates. The fake Spokesmodel Lorenzo Lucid (buzz below) helped.