Kradle My Pet
CBD may be a fad. That is not stopping companies from finding applications for this wonder drug. Its use as a calming and comfort agent for pets is beginning to get real traction.
ABd was recently hired to help Kradle MyPet grab a piece of this multi-billion dollar market with a campaign targeted at “Pet Parents” seeking relief for a family member’s anxiety.
Most companies in this market position CBD as a “non-narcotic” remedy. Pet Parents, however, are not looking for CBD; they just want their sanity back. Our TV spots focused on restoring peace and calm between parent and pet.
Ellen Steps In
Shortly after launch, Kradle attracted the attention of Ellen DeGeneres (see below) and she eventually became an investor in the brand.
Today you can find their product in every major retail chain in the country, from Target to Walmart and every upscale pet store in-between. While the advertising had bite, the brand advocacy of DeGeneres spoke volumes.