Prior to COVID, we worked with the Mazda IMSA Racing Team on a press tour. We’ve added some photos from their Team launch in Los Angeles.
While this was not a huge assignment, it helped us gain a foot hold into the world of Motorsport.
The world of professional motorsports is like Silicon Valley with more dashing personalities. Elon Musk is rich, but these guys look much better in a racing suit.
Given the level of sponsorships in the sport, marketing the car and the drivers pre-season is as critical. This is where the excitement builds and expectations are created. Our work drove some impressive results.
We continue to work within Motorsports, addicted to speed as we are. Vroom. Vroom.