Customer Journey?

ABd creates experiences that allow consumers to engage with your brand in its own digital silo. This is what we call “informational dominance.” It requires us to:

  • Develop and execute demand generation, lead management and automated digital marketing programs to drive lead conversion.
  • Manage the performance and effectiveness of all marketing and lead generation campaigns including lead scoring and nurturing.
  • Develop the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc.
  • Be your “sales opportunity catalyst”—forecasting, measuring, analyzing and reporting on the impact of demand creation activities on sales.
  • Oversee database management—segmentation, list acquisition/import, data cleansing, event capture and lead management.
  • Work in conjunction with you on inbound marketing strategies (SEM, SEO, paid social, website management).
  • Manage Google Analytics/Google Tag Manager configuration, tagging and ongoing reporting & analysis.
  • Drive A/B testing with marketing deliverables, analyze the results and give recommendations for best path forward.
  • Work cross-functionally (with Marketing, Product, Sales, IT) to drive more engagement, KPIs, process and general buy-in of programs.


Chris Birt is our Advocate in Chief. He starts every customer journey at ABd. 

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