Pictured above is our campaign for the Greater United Way of the Twin Cities. It was the first break nationally for the organization from the previous campaign that focused on “helping hands.” We took this business away from Esty and created a campaign based on the things that united instead of divide society. We ran outdoor billboards during football games, above local beauty schools and even a dog hospital where we stated “Dog Lovers and Cat Loves United.” This campaign proved to the most successful capital campaign of the decade for the local United Way and made the cover of the Star Tribune and other media outlets.