Creative or a coloring book?
People call it “paint by numbers.” I personally look at it as more of a coloring book. There is creativity in the choices only. The Springer Group puts out their findin
Eventful Data
With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern-day gold rush, with an ev
Shaking Up Studios
The world of AI has turned advertising upside down. Good partners are required to get things right side up. A few months ago, I started a side venture called Redlbl that had s
Game of Bones.
There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advant
Hacking Leads
The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching rides on ideas, audiences, and product advantages that already exist.
How To Market Like a Rockstar.
Lead Your Own Band After building and selling his second successful advertising and digital marketing firm, Chris Birt worked with a series of international brands to help them fir
4 Ways to Capture Event Data
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the
Future Shock
Artificial Advertising has changed work forever. These truths are transforming your future as we write this: If you are not following these “new rules” above you are not s
