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Chris Birt on “The Schmidt List” Live

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Horsing Around With The Swedes.

We help the American Swedish Institute find the extra in the ordinary.

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Not O.K. Computer

Neuralink promises to merge humans with AI. Which matters if you are a human.

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A Race for the Cure.

We said that if they needed any more power, they should go into politics.

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Take Your Shot

Step back to the days of big hair, hard rock and stiff shots. After our original spots were pulled, we concocted the most ridiculous campaign imaginable for Wide Eye.

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Numerical Advantage

How we helped a brand from baby steps to standing tall.

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Health. Care. Respect.

Buried within Obamacare is a plan for reaching low to moderate income families with a specialized type of HMO. Called Accountable Care Organizations or ACOs, these HMOs do not provide out of network care for families in the plan. What they do provide, however, is a very deep set of...

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You Are What You Eat

Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly’s. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below — You Are What You Eat — successfully positioned...

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Hacking Advocacy

A good way to get your mind into Growth Hacking is to consider branding itself as an extension of hacking by other means. The world of web 3.0 not only makes it possible, but probable. The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching rides...

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Secede From Starbucks Nation

The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Listen to USA Today tell the story. “It’s not that people here have anything against Starbucks. Most of them have tried a latte or Frappuccino. Many of them even enjoyed...