Event Analytics

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by admin

Posted 16 August 2018

4 Ways to Capture Event Data

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step further. These may...

by admin

Posted 16 August 2018

9 Ways To Use Event Credentials

Corporate events come in many types and sizes, but all have a few elements in common: online registration, some type of check-in process, and a credential (badge, wristband, or digital) which creates an ID assigned to each attendee. At the simplest prospect or consumer events, in a single...