Awareness begins with a story. Make it bold.
Business has discovered bold as a strategy. Shoe brands take a knee, razor makers question masculinity and an American President rules with a well-worn hashtag. Each is a poster child for the awareness they have generated without advertising.
Brand Advocacy & Awareness
Brand advocacy involves getting influential people, pages and organizations to talk about your brand. It also taps marketing automation tools to keep advocates and audiences engaged. Brand advocacy generates awareness without much advertising.
This is business reporter Ali Velshi covering a protest movement, for example. It’s a not a business story, but it’s big. His network knows the story sells their brand. To get your brand this close to an “influencer” you’d better have a story that ties into what they think is big and bold.
At ABdigital, we do this without placing overproduced ads. Instead we design big brand stories that increase “reach and frequency.” Brand stories include a backstory, campaign, feeds, photos and a fully featured website. How we approach your message and conversation is what makes the difference.
The Conversation Prism
Powerful brands have always been built on positive conversations. The new branding is built on the belief that the advertising is the conversation. It must be, or you don’t have a story.
By working with ABdigital, our first goal is to help you fit your brand into a conversation that is already being had. If you stare at the above prism long enough, patterns–or zeitgeists–will emerge.
When you get the connections right, magic happens. It is the zeitgeist that makes a difference between 100,000 followers and a few. Between a sale and a skim over. Connect with us and it can happen for you.
May Your Funnel Overflow
Speaking of conversations, nothing beats a live one with an ABd account planner to walk you through all the tools we use to generate awareness. While there are many, everything resolves to a funnel.
The dual funnel below, unlike the prism above, is linear. It’s a new variation on timeless marketing principles. It leads you out of the prism to, eventually, a transaction by simply executing a call to us today.