by adminThe biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Listen to USA Today tell the story. “It’s not that people here have anything against Starbucks. Most of them have tried a latte or Frappuccino. Many of them even enjoyed...
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by adminWe pay homage to the machines that get the job done.
READ MORE by adminOur first campaign in Colorado remains a milestone. 724,000 visitors to the “State Fair of the West” in 2006 up from 633,000 the prior year. The National Western Stock Show, Rodeo & Horse Show is dusting off its 100-year-old boots and stepping out with an edgy new...
READ MORE by adminPrivacy Policy Your Privacy Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it...
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by adminFor experiential marketing, the hard work of gaining activations is tied up in the basics: the cost of the booth space, travel / food / hotel expenses, staffing, and display logistics. This is the cost of simply showing up. The return is really generated by how the other 50% of the dollars are...
READ MORE by adminWith continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.This post explores a modern day El Dorado — the data generated by...
READ MORE by adminCorporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step further. These may...
READ MORE by adminCorporate events come in many types and sizes, but all have a few elements in common: online registration, some type of check-in process, and a credential (badge, wristband, or digital) which creates an ID assigned to each attendee. At the simplest prospect or consumer events, in a single...
READ MORE by adminIn 2013 The Greater Twin Cities United Way raised a record $92.8 million for its corporate giving campaign. ABdigital had a hand in things. Literally. From the Cover Story in the Star Tribune: “The old model of raising money for charity, where a couple of dozen CEOs met...
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