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Posted 20 October 2019

The “State Fair of the West”

Our first campaign in Colorado remains a milestone. 724,000 visitors to the “State Fair of the West” in 2006 up from 633,000 the prior year. The National Western Stock Show, Rodeo & Horse Show is dusting off its 100-year-old boots and stepping out with an edgy new...

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How Experiential Marketing Will Evolve
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Posted 25 March 2019

How Experiential Marketing Will Evolve

For experiential marketing, the hard work of gaining activations is tied up in the basics: the cost of the booth space, travel / food / hotel expenses, staffing, and display logistics. This is the cost of simply showing up. The return is really generated by how the other 50% of the dollars are...

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Posted 9 January 2019

Why Events Create The Most Valuable Data

With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.This post explores a modern day El Dorado — the data generated by...

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Posted 16 August 2018

4 Ways to Capture Event Data

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step further. These may...

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Posted 16 August 2018

9 Ways To Use Event Credentials

  Corporate events come in many types and sizes, but all have a few elements in common: online registration, some type of check-in process, and a credential (badge, wristband, or digital) which creates an ID assigned to each attendee. At the simplest prospect or consumer events, in a single...

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Posted 21 March 2014

The United Way gets a manicure.

In 2013 The Greater Twin Cities United Way raised a record $92.8 million for its corporate giving campaign. ABdigital had a hand in things. Literally. From the Cover Story in the Star Tribune: “The old model of raising money for charity, where a couple of dozen CEOs met...

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