Buzz begins with a story you’ll stand for.
Business has discovered buzz as a strategy. Shoe brands take a knee, cookie companies question the climate, and a former President retains relevance with a well-worn hashtag. Each is a poster child for the awareness they have generated without advertising.
Advertising & Awareness
We call buzz applied to advertising brand advocacy. The art of advocacy persuades influential people, pages and organizations to participate in your brand story. It also taps marketing automation tools to keep advocates and audiences engaged, without, or very little, paid media.
At ABdigital, we do this without placing overproduced ads. Instead, we design big brand stories that increase “reach and frequency” across the myriad marketing conversations that matter to your brand and message.
Powerful brands have always been built on positive conversations. The new branding is built on the belief that the advertising is the conversation. It must be, or you don’t have a story. By working with ABd, our first goal is to help you fit your brand into a conversation that is already being had.
If you stare at the above prism long enough, patterns–or zeitgeists–will emerge. We connect your brand and message to these zeitgeists.
When you get the connections right, magic happens. It is the zeitgeist that makes a difference between 100,000 followers and a few. Between a policy written and a push off. Connect with us and it can happen for you.
How to kickstart a customer journey.
Speaking of conversations, nothing beats a live one with an ABd Account Planner to walk you through all the tools we use to generate awareness. Instead of showing you those tools here, however, take a step back and consider for a minute, why you should pay us to generate awareness in the first place. If you need immediate activity, why bother? Right?
Our favorite way of answering this understandable question is by showing people the infographic below that depicts how your brand message gets traction at the point of sale. We do not get engaged in building out the digital experience depicted here. What will do, however, is make sure there is a traffic line outside of aggressively curious, already motivated customers waiting to get in.
Awareness creates a bigger line and better conversations about your brand.
