by chrisbirtOne of the underreported stories of Silicon Valley is the business of tradeshows and events. The numbers are astounding. The budget for Salesforce’s annual Dreamforce is close to the GNP of Morocco. Think of that, all that money for an event focused hosted by a single company....
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by chrisbirthttps://www.youtube.com/watch?v=vKfHJ_fZqnM&t=1746s
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by chrisbirtFor experiential marketing, the hard work of gaining activations is tied up in the basics: the cost of the booth space, travel / food / hotel expenses, staffing, and display logistics. This is the cost of simply showing up. The return is really generated by how the other 50% of the...
READ MORE by chrisbirtWith continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.This post explores a modern day El Dorado — the data generated by...
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by chrisbirtBuried within the ACA is a plan for reaching low to moderate income families with a specialized type of HMO. Called Accountable Care Organizations or ACOs, these HMOs do not provide out of network care for families in the plan. What they do provide, however, is a very deep set of services...
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by chrisbirtEarlier this year we tapped the Mazda IMSA Racing Team to stage a comeback story. The world of professional motorsports is like Silicon Valley with more dashing personalities. Mark Zuckerberg is rich, but these guys look much better in a racing suit. Looks aside, the team has had to...
READ MORE by chrisbirtCorporate events come in many types and sizes, but all have a few elements in common: online registration, some type of check-in process, and a credential (badge, wristband, or digital) which creates an ID assigned to each attendee. At the simplest prospect or consumer events, in a single...
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