Eventful Data
With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern-day gold rush, with an ev
Shaking Up Studios
The world of AI has turned advertising upside down. Good partners are required to get things right side up. A few months ago, I started a side venture called Redlbl that had s
Game of Bones.
There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advant
Hacking Leads
The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching rides on ideas, audiences, and product advantages that already exist.
How To Market Like a Rockstar.
Lead Your Own Band After building and selling his second successful advertising and digital marketing firm, Chris Birt worked with a series of international brands to help them fir
4 Ways to Capture Event Data
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the
Secede From Starbucks Nation
The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Listen to USA Today tell the story. “It’s not that peop
Byerly’s on Stage
Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly’s. But you have to wonder how this local upscale grocer held off this Amazon-o
The United Way gets a manicure.
In 2013 The Greater Twin Cities United Way raised a record $92.8 million for its corporate giving campaign. ABdigital had a hand in things. Literally. From the Cover Story in
Numerical Advantage
One of the underreported stories of Silicon Valley is the business of tradeshows and events. The numbers are astounding. The budget for Salesforce’s annual Dreamforce is
