Brand Advocacy. Rebuilt.
The future of marketing is not about advertising, it's about advocacy. This site is a 25-year-old love letter to brands that buzz and buzz that brands.
For The Artificial Age.
Today advertising agencies need to find the art in the artificial. This site, therefore, is also a voyage of discovery. We're happy to have you here.
The Artful
This is a photograph of Amanda LePore who calls herself "the man made woman." We called on her to stand for a "Clean Freaks" campaign lanuched for the Sharper Image in Manhattan. Her ad made the lead in The New York Times Advertising section and the GRAPHIS Annual. Store traffic rocketed by 14%. This is a radical example of brand advocacy which cannot be replaced by robots.
The Artificial
This is a bust of the world's most ubiquotous Billionaire. His company Neurlink has already successful implanted AI chips in pigs. Once the same silicon is implanted in humans, AI will gain sensory intelligence. Until this dystopia develops, AI can be used by smart brands to shorten the distance from inspiration to reality.
Focus
Change is a certainty. For some companies this creates chaos, for others, opportunity. At ABdigital we help clients separate corporate perceptions from customer reality to uncover the essential truth behind their brand.
Clarity
Your essential truth must then be communicated through a big idea that is brief, bold and clear.
Dimension
A big idea has legs. It must be strong enough to anchor a campaign across multiple media channels and along every touchpoint of your brand journey.
The Real Rockstars of the West
Link here to a cover story on our campaign for the National Western in Denver, called “The State Fair of the West.” The campaign generated over 722,000 visitors an
The Minneapolis Public Library
While we have taught classes at the University of Saint Thomas and the Carlson School MBA program at the University of Minnesota, as far as we know our work has never been featured
