Preloader
t: 612.220.3800 | ABdigital | MSP | DEN

Want Influence? Get a Dog.

Chris Birt has worked with Minnesota Health developing an influencer dog through his Redlbl partnership. “Boston the Boston” was already 30,000 users strong when he helped refine the dog’s image.

 

Solution

The newly-branded, Prince Rogers Nelson-inspired Boston The Medicare Dog has been given enough ice to compete with an unappealing trend in the Medicare market — or the way marketing companies have resuscitated the careers of Joe Namath and Jimmy “JJ” Walker as pitch men. The new Boston was launched with a series of short spots that depict Boston The Medicare Dog giving the business to these baddies. At the moment, we are leveraging his existing Facebook following and then siphoning off the over-65 cohort for his You Tube page.

 

Future

Boston the Medicare Dog is currently a work in progress. We have high expectations for this canine influencer. These are some of the initial spots we used to introduce Boston The Medicare Dog to his online following. Each of these spots has a purposely home-grown sensibility that mimics animations like Jib Jab. Stop gap animation sequences combined with location photography and video create a “streetable” image for Boston. Vintage dolls of JJ Walker and Joe Namath were sacrificed in the making of these “films.”  New spots are in production.

Video Player

00:00
00:4
Video Player
00:00
00:4
Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

admin by admin
Posted 16 December 2022

We Get You. You Got This.

Problem: Giving a brand what it needs but doesn’t know it. With consolidation increasing in the Health Care industry, Chris Birt’s Redlbl partnership redefined the story, tone and manner of LeClair Group right down to the pixel. Typically a company would hire a CMO level talent...

READ MORE
admin by admin
Posted 16 December 2022

Day One, Nothing. Day 180, Ellen DeGeneres Buys Company.

Problem CBD may be a fad. That is not stopping companies from finding applications for this wonder drug; dog owners in particular. We were recently hired to help Kradle MyPet grab a piece of this multi-billion dollar market with a campaign targeted at “Pet Parents” seeking relief...

READ MORE