The newly-branded, Prince Rogers Nelson-inspired Boston The Medicare Dog has been given enough ice to compete with an unappealing trend in the Medicare market — or the way marketing companies have resuscitated the careers of Joe Namath and Jimmy “JJ” Walker as pitch men. The new Boston was launched with a series of short spots that depict Boston The Medicare Dog giving the business to these baddies. At the moment, we are leveraging his existing Facebook following and then siphoning off the over-65 cohort for his You Tube page.
Boston the Medicare Dog is currently a work in progress. We have high expectations for this canine influencer. These are some of the initial spots we used to introduce Boston The Medicare Dog to his online following. Each of these spots has a purposely home-grown sensibility that mimics animations like Jib Jab. Stop gap animation sequences combined with location photography and video create a “streetable” image for Boston. Vintage dolls of JJ Walker and Joe Namath were sacrificed in the making of these “films.” New spots are in production.