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Joe and JJ Go Boom!

There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare Plan, we believe, is much better when a local agent helps you understand the options.

Redlbl has worked with the Minnesota Health Agency to deliver a counter punch in the form of an “influencer dog” named Boston — who already was a celebrity online in his own right — with a large Facebook following managed by the agency owners. We simply gave Boston a “new gig,” and a substantially expanded wardrobe — furs included.

While spots like these (see another below) do not directly pitch Medicare, they are designed to get people talking about Medicare and the agency behind the spots. It is an example of what Redlbl CEO Chris Birt talked about at Healthapalooza or how to market to the “metaverse” of social media, videos and general noise that is impacting your ability to cut through the clutter and gain brand awareness.


“Explosions, dirt, swimming pools and fur coats, typical drama in the life of a Medicare Dog. In case you were wondering, yes, a few dolls were harmed in the making of these spots…”

Yee Khang, ACD, Redlbl

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admin by admin
Posted 16 December 2022

Want Influence? Get a Dog.

Chris Birt has worked with Minnesota Health developing an influencer dog through his Redlbl partnership. “Boston the Boston” was already 30,000 users strong when he helped refine the dog’s image.   Solution The newly-branded, Prince Rogers Nelson-inspired Boston The...

admin by admin
Posted 16 December 2022

We Get You. You Got This.

Problem: Giving a brand what it needs but doesn’t know it. With consolidation increasing in the Health Care industry, Chris Birt’s Redlbl partnership redefined the story, tone and manner of LeClair Group right down to the pixel. Typically a company would hire a CMO level talent...