t: 612.220.3800 | ABdigital | MSP | DEN

Gopher State

Agents Benefit Group leverages the power of numbers to level the “Jungle” for independent insurance agents.


Gopher State is one of the oldest and most venerable insurance agencies in the Upper Midwest. Redlbl began working with them this Spring on a new initiative designed to help independent agents take advantage of cost-sharing and other strategies that can help them compete more effectively with the big cats. The new brand showcases an elephant to imply loyalty and longevity and will help to anchor a planned omnichannel campaign.


The ABG offering is a true “soup to nuts” package for agents. Redlbl took this idea to heart and created packing materials designed to accompany literature and other elements to drive the point home.

While it is not currently in stock, this wrapping paper depicted below is designed to be produced in numerous colors to accent agent offerings during the Holiday and Open Enrollment season. In a market that is more responsible for landfill junk than many, this kind of marketing material adds a classy touch to convey that an agent cares and values their business relationships.


The big guys spend a fortune filling up content farms for captive agents to use. Initial work has started on the Agent Benefit Portal which will serve as the “hub” for marketing materials, website templates, social media content and other tools to give the independent agent an equal roar in the field.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

admin by admin
Posted 16 December 2022

Want Influence? Get a Dog.

Chris Birt has worked with Minnesota Health developing an influencer dog through his Redlbl partnership. “Boston the Boston” was already 30,000 users strong when he helped refine the dog’s image.   Solution The newly-branded, Prince Rogers Nelson-inspired Boston The...

admin by admin
Posted 16 December 2022

We Get You. You Got This.

Problem: Giving a brand what it needs but doesn’t know it. With consolidation increasing in the Health Care industry, Chris Birt’s Redlbl partnership redefined the story, tone and manner of LeClair Group right down to the pixel. Typically a company would hire a CMO level talent...