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December 2022

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Posted 16 December 2022

Want Influence? Get a Dog.

Chris Birt has worked with Minnesota Health developing an influencer dog through his Redlbl partnership. “Boston the Boston” was already 30,000 users strong when he helped refine the dog’s image.   Solution The newly-branded, Prince Rogers Nelson-inspired Boston The...

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Posted 16 December 2022

We Get You. You Got This.

Problem: Giving a brand what it needs but doesn’t know it. With consolidation increasing in the Health Care industry, Chris Birt’s Redlbl partnership redefined the story, tone and manner of LeClair Group right down to the pixel. Typically a company would hire a CMO level talent...

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Posted 16 December 2022

Day One, Nothing. Day 180, Ellen DeGeneres Buys Company.

Problem CBD may be a fad. That is not stopping companies from finding applications for this wonder drug; dog owners in particular. We were recently hired to help Kradle MyPet grab a piece of this multi-billion dollar market with a campaign targeted at “Pet Parents” seeking relief...

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Posted 16 December 2022

The ASI Revisited

Problem The new Swedish zeitgeist is synonymous with world-beating brands like Volvo and IKEA, while also associated with Lutefisk and Lefse’. We’ve worked with the American Swedish Institute to align traditional perceptions with modern realities. Our most successful campaign to...

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Posted 16 December 2022

Getting 20% More From Something Already Good

  Healthapalooza had been created and grown by LeClair’s first marketing department. Chris Birt’s Redlbl’s work for the ’22 event was purposely designed to break with the past. We used the vernacular of motorsport, drawing inspiration from John Frankenheimer’s Grand Prix,...

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Posted 16 December 2022

Gopher State

Agents Benefit Group leverages the power of numbers to level the “Jungle” for independent insurance agents. Problem Gopher State is one of the oldest and most venerable insurance agencies in the Upper Midwest. Redlbl began working with them this Spring on a new initiative designed...

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Posted 16 December 2022

Hot Child in the City.

Insure by Design serves a diverse audience in the urban core with health care and financial services. Redlbl’s Chris Birt recently helped them rebrand their business with a look that is fashionable and, dare we say, hip. AIG, ALFAC, HMO, when it comes to marketing insurance many...

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Posted 16 December 2022

Personal Business

Redlbl’s Chris Birt helps Schtaz Benefit Group tap into what makes its audience tick with a few well-worn words. Literally. Human beings are complex, but group benefits don’t have to be. This idea drives a new campaign for one of the most successful Group Benefits companies in the...

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Posted 16 December 2022

Joe and JJ Go Boom!

There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare Plan, we...

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