Lil’ Kim. With Better Creative.
While Cambridge Analytica and their creepy CEO are out of business, the idea of their operation is very much alive. The concept is to create “Informational Dominance” akin, if you will, to a complete closure of competing messages with a “silo” that you are able to control. Think Kim Jon and North Korea. Yeah, that kind of dominance.
While we do not ascribe to this theory completely, we do support the idea of dominating information silos with data science as long as you fill them with great creative work.
An advertising agency today must help you capture every channel of information around a person and then inject content around them. Done correctly, it can change their perception of what’s actually happening. You can and should be able to tweak perception, at least, or they are not worth the money you pay them.