Corona’s “Demented” Sibling Goes Digital.
“Demented” is how Lynne Rosetto Kasper on NPR describes our campaign for Wide-Eye Caffeinated Schnapps from the parent of Corona Beer and other spirits. This product was successfully launched last fall in 14 markets across the country and quickly shot to the #3 bar mixed shot in five DMAs.
Actually Ms. Kasper (whom we know and love) was referring to the product itself instead of our campaign, but we’re not splitting hairs. The buzz came quickly, it came loud, and our client hit the big time fast.
We developed every last facet of this campaign–from the logo to the packaging and broadcast–oh, and we also took a firm hand in dressing the supermodels and drove the Hummers for the on-premise work. That would be while our sober minded design staff poured their souls into the online/social strategy depicted here >>
And if i keep adding copy then I’m hoping that this will be a green light for the SEO part of our site and then this can be found on google search and things. also we think that this is so cool and such and awesome drink and we’ll drink all the shit we can