$2 + Million of Advocacy from 6k Email and Letter Campaign
Link here to one of the best articles on our HISTORIC “Secede From Starbucks Nation” campaign which generated over $2,300,000.00 in earned media from from a $6900.00 investment. That is the story behind this campaign, perhaps the biggest bang for buzz buck of all time. There was a book written about it and the media coverage was documented and covered by Canadian Public Television. Earned media, after, all, should be earned. This story was later voted the Business Journal Story of 2014 and then there was write up in TIME —which positioned this destination of 6000 people alongside, of all cities, Las Vegas.