Brand advocacy For Byerly’s
If you have ever wondered why it took so long for Whole Foods to aggressively expand in the Minneapolis & St. Paul market this campaign had something to do with it.
One of our very first campaigns for this upscale grocer introduced the world to the concept of food/fashion that was later copied by Target Stores. Passionate advocates coalesced around a single Fall campaign. The idea was later feted’ by Barbara Walters and Elizabeth Hasselbeck on The View.
Brand advocacy for Byerly’s has also been featured in the American Review of Advertising and, ironically, textbooks used by the Target Corporation. Go figure.