The Innoviant Brand: Positioned for Acquisition.
While we’re not saying that our award-winning branding for Innoviant (a spin off of Wausau Benefits) that we created, designed and digitally deilvered from scratch had anything to do with its profitable acquisition, it helped. Our work for this innovative company, in fact, has appeared on above the fold positions on numerous heath care websites since 2006. We wonder if it would have been quite so successful with a name like Pharmacy Benefits Incorporated or the old ProfitRX? While both names are highly descriptive, they failed to capture the innovation that Third Party Providers (TPAs) were requiring from their PBMs. Innoviant is the name that met the need.