Celebrities for Public Transit. Video Buzz in Star Tribune.

WRITERS Rides_sw bus backs_strokeCJ on the bus

cj_colSigA few shots from the celebrated (and celebrity) advocacy campaign for SouthWest Transit. This campaign was so well received by the local media’ that CJ devoted a 3 minute video to the campaign that she produced and ran online and in print with Fox9 Anchors also chipping in.

Advocacy and online identity cannot succeed by social noise alone. This is one of many examples of how to let “influencers” talk about a brand. We let CJ tell the story.