Smartphones and tablets are the key delivery devices for any online brand. The PC and the desktop are pretty much dead for all intensive advertising purposes and without getting too complicated here–something called “responsive design” which makes all sites work across almost all devices–means you don’t have to think about it.
What you may have to think about is whether you invest your money in an customized app in 2016. Mobile marketing today is overwhelmed by apps, so much so that creating and promoting a custom app may no longer be worth a dedicated investment. At the very least, the distinction between site and app will be continually blurred.
What remains important with mobile only messaging is that your content is properly optimized for some of the core functions people use devices for–a mini checklist is provided below. Like the more basic elements of search, this list just skims the surface. Better to txt us now and allow us to expand.
Must-Have Mobile Stuff:
- Local business data to sites, applications and “pinging” services
- Local listings on Google Plus and Yelp
- Weekly content to drive local rankings and group promotions
- Responsive, micro-formatting of content
- Monthly reporting and consulting
Chris Thompson’s stints including time with British Telecom. Great for mobile.