Pursuing a “search first” online marketing strategy requires the ample use of social media–or more specifically, transmedia.
Figure one: The brandsphere allows us to pursue a transmedia strategy:
Facebook & Instagram Marketing
We create Facebook Marketing strategies that allow certain demographics (typically 18-34, 35-55) to have their own “sounding board” for your brand. While it is not that typical to monetize Facebook conversations (despite popular pitches to the contrary), having a high “buzz density” on Facebook improves your results in search engines. Having Facebook as a conduit for blog content is key to any overall online strategy. Instagram and Instagram video can also be useful.
If you want to stitch together a narrative for the press or really want to connect kids in High School, we can explore this channel. It is also making in-roads in fashion circles and political campaigns.
Tumblr & Twitter Marketing
Both of these micro-blogging sites complement your Facebook efforts. Facebook is the company brochure that people want to talk about, Tumblr is the occasional hallway conversation and Twitter is the elevator pitch. Looked at this way, Twitter is a useful platform for quick deals, short news and an adjunct for a really cool Vine.
Over 60% of businesses have used LinkedIn (circa 2013) to increase sales. Today it serves as an unusually effective social network for content marketing and social posting. For this reason we favor generating short audio or video clips on your company, product offerings and brand story to build interest. As Facebook allows you to show your social “cocktail hour” side as a company, Linked In is the 9 to 5 “foot in the door” to get your company into better and bigger opportunities.
Pinterest & Google Plus
Pinterest, Mom.com, Etsy and other growing online social platforms are great ways to promote products to women. For many offerings these platforms can be useful but also limited in their ability to affect search engine visibility or support high-end product lines.
We incorporate Google Plus into your online marketing plan primarily for its ability to improve your search results. It is not currently a particularly effective or efficient platform for community building or monetization.