Sotheby’s on Lucid Brewing

logo_headerLink here to the kick-off article on Lucid Brewing. Great coverage of our initial logos and even a little controversy over “facism.” The article is on page 35 which you can click to in the page viewer. To quote ourselves on the gist of the article “the touchy-feely, t-shirt wearing organic craft beer thing had already been done…so we needed to go edgy.”

We’re still not sure if that is exactly how our CD put things but it would have been the first time that adjective has been used to inaccurately describe our work. Then again maybe the comments about facism in relation to our campaign kinda stirred things up.