Our Success Story of the “Great Recession.”
One of the aces you can play with buzz is politics: read all about it here. Our campaign for The Cowles Center (formerly The Shubert) assured they received the funding to break ground. After months of silence we put their campaign on the map with major coverage in the Star Tribune. Three days later the Mayor called. Three weeks later they had their $2.8 million in funds at the very height of the recession.
Mayor Rybak took some flak for giving The Cowles the lion’s share of the recovery funds slated for Minneapolis, but we weren’t complaining. This entire story is a good example of our belief that a brand without buzz is a brand without impact. It focuses a little heavily on Chris Birt but he also paid a political price for the whole thing, as a few City Council members feigned outrage -then approved the whole schebang.