Ski Bunnies and Soccer Moms for Vail Resorts
What part of skiing doesn’t Vail Resorts own?
We’re not exactly sure. All we know is they remain an innovative company that supports some of the best Ski marketing in the country–from ProSports to Retail. For their flagship retailer Hoiggard’s we played up the rivalry between Ski Bunnies and “Hockey Moms” which were all over the media at the time. While these advocates, responsible for 86% of apparel purchases rarely set on foot on the slopes or hockey rinks, their passion for fashion is Olympian.
Link here for the full write-up on the campaign. Highlights below: