by chrisbirtAs we slow roll out artificialadvertising.com, I will be posting examples of work that cannot be produced by the robots of the present. One such example is a series of Instagram postcards that I produced in the past 18 months. I may try to duplicate these with Dal-E2 and ChatGPT4 in a few months...
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by chrisbirtArtificial Advertising has changed work forever. These truths are transforming your future as we write this: ChatGPT 6 writes all kinds of copy and basically does away with homework and basic research on a client. 4 main AI generators are used to create photos, videos, illustrations and images:...
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by chrisbirtIn 2013 The Greater Twin Cities United Way raised a record $92.8 million for its corporate giving campaign. ABdigital had a hand in things. Literally. From the Cover Story in the Star Tribune: “The old model of raising money for charity, where a couple of dozen...
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by chrisbirtToday you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly’s. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below — You Are What You Eat — successfully positioned...
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by chrisbirtThe biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Here is how Debbie Howlett of USA TODAY told the story of the campaign: “It’s not that people here have anything against Starbucks. Most of them have tried a latte or...
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by chrisbirtThere is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare...
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by chrisbirtCorporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step further....
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by chrisbirtGrowth hacking may be one of the few legal ways to build your brand in the age of AI. Essentially this involves “hacking” into work that already exists online and using it to promote your own brand. The most brilliant marketers today aren’t really hatching new ideas as much as they...
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by chrisbirtIn March 2020, the American Swedish Institute and ABdigital launched a spectacular exhibit celebrating the Swedish experience in America. Inspired by an illustrated book, Extra\Ordinary. The American Swedish Institute. At Play has just re-opened to the public. And we can’t wait to...
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by chrisbirtElon Musk‘s neuroscience startup Neuralink has revealed the “dramatically simplified” design for an implant that aims to create brain-to-machine interfaces. Neuralink recently demonstrated the implant alongside the robot that inserts it and several pigs that have the...
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