Brand Advocacy. Rebuilt.
The future of marketing is not about advertising, it's about advocacy. This site is a 25-year-old love letter to brands that buzz and buzz that brands.
For The Artificial Age.
Today advertising agencies need to find the art in the artificial. This site, therefore, is also a voyage of discovery. We're happy to have you here.
The Artful
This is a photograph of Amanda LePore who calls herself "the man made woman." We called on her to stand for a "Clean Freaks" campaign lanuched for the Sharper Image in Manhattan. Her ad made the lead in The New York Times Advertising section and the GRAPHIS Annual. Store traffic rocketed by 14%. This is a radical example of brand advocacy which cannot be replaced by robots.
The Artificial
This is a bust of the world's most ubiquotous Billionaire. His company Neurlink has already successful implanted AI chips in pigs. Once the same silicon is implanted in humans, AI will gain sensory intelligence. Until this dystopia develops, AI can be used by smart brands to shorten the distance from inspiration to reality.
Focus
Change is a certainty. For some companies this creates chaos, for others, opportunity. At ABdigital we help clients separate corporate perceptions from customer reality to uncover the essential truth behind their brand.
Clarity
Your essential truth must then be communicated through a big idea that is brief, bold and clear.
Dimension
A big idea has legs. It must be strong enough to anchor a campaign across multiple media channels and along every touchpoint of your brand journey.
Giving Unites for United Way
Pictured above is our campaign for the Greater United Way of the Twin Cities. It was the first break nationally for the organization from the previous campaign that focused on R
Secede From Starbucks Nation
The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Here is how Debbie Howlett of USA TODAY told the story of the campaign:
