Everything you need to influence an election is available online. Everything that works here can also work to promote your brand (without the fake stuff) Here’s how you do it:
- Understand the demographic makeup of your target audience.
- Design targeted content and post it on blogs and websites.
- Design targeted messaging (IAB standard digital ad units, Google keyphrase-based copy, etc.) Test, fail and learn until you get your messaging right.
- Create a significant number of social media accounts to use to propagate your propaganda.
- Program some bots to post your propaganda from the hundreds or thousands of “fake” social media accounts you set up or purchased (yes, there are companies that make a living doing this).
- Design and purchase a geo-targeted messaging campaign.
- Evaluate the results of your efforts with the analytics provided by the digital platforms you have purchased your media from.
- Test, fail and learn. Revise your messaging and adjust your digital media budget accordingly.
- Go back to step 2 and repeat until the desired results have been achieved.
This is about as straight forward as a digital media buy gets. If you do a good job, the only way anyone will know if you or your content are real or fake is if they spend significant resources analyzing what’s going on. You can easily tell if you agree or disagree with the content, but once real people start sharing, commenting on, and reposting content, it is exceptionally hard to tell where it came from or whether it is real or fake.
Critically, this type of campaign is paid for. No one can get this type of content to reach its target audience organically (free) in 2017. Facebook and Google charge for their services. For this to work, you need a significant budget.
Google? Yes, Google’s in this too. Properly search engine optimized (SEO) content, real or fake, can be easily searched for and found. Give it a try. Do an advanced search on a controversial keyphrase about your candidate and limit your dates to pre-election. (After you enter your search term click Settings > Advanced Search and set your search parameters.) Most of the objectionable stuff has already been removed, but you’ll still get an up close, personal view of the issue.
(This is courtesy: Shelly Palmer’s Blog. 10.6.2017)