Black Hat SEO? Master Mistake.
Now that Google has updated its “spam fighting” algorithms again, it is more important than ever that you refrain from ANY “Black Hat” SEO. Of course it is very difficult to spot the differences in SEO techniques, so these “Top 5s” compiled by PushOn, can form a solid foundation for best practice SEO. (Combined with expert advice from ABdenver.)
TOP 5 BLACK HAT SEO TECHNIQUES
1. Hidden Content
Topping the list of black hat SEO techniques is hidden content. While hidden content comes in many guises, it essentially involves stuffing the actual code of the site with keywords that are not visible to the user. We have tools that can help you scour your code for this junk, which, if detected by Google or others could permanently ban your site from SERPs.
2. Meta Keyword Stuffing
There are two Meta tags that are generally used to inform search engines about page content. When used incorrectly they can alert a search engine that a site is using spam techniques in an attempt to improve its ranking. If you’ve repeated the same word two or times in a sentence, you already understand how this works.
3. Meta Keywords
Meta Keywords are a short list of words that inform Search Engines about the focus of a page. Meta keywords have been so misused in the past that there are few if any search engines that pay attention to them. They remain a necessary evil, however, so make sure yours are terse and topical.
4. Doorway or Gateway Pages
Doorway or Gateway pages are pages designed for search engines; not humans. They are basically fake pages that are stuffed with content and laden with one or two keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page. They are as bad as hidden content.
5. Link Farming
Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites. The traffic they deliver can get your website permanently banned.
TOP 5 WHITE HAT SEO TECHNIQUES
1. Quality Content
The most valuable way to optimize your site is to offer unique, well-written content. Period.
2. Use Structural (Semantic) Mark Up
Semantically structuring your mark up helps search engines understand the content of your webpage. Making proper use of heading elements is essential because search engines give more weight to relevant headlines.
3. Titles and Meta Data
Providing pages with proper titles and meta data is essential. While meta descriptions have been highly misused in the past, it’s still important to use them and use them properly. Also remember than a title is a declaration of the content to follow, so make sure your page titles accurately reflect what people will find.
4. Keyword Research and Effective Keyword Use
Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Know that single words are not always the most effective target and that you should try multi-word phrases that are much more specific to your product/service to engage users.
5. Have Good Links
Good links are links from other web pages that are regarded highly by the search engines and are contextually relevant to the content of your page. It is becoming harder to get good links to your page and bad links can kill you, so try make absolutely certain that only good traffic finds its way in.