Paid, Earned and Owned Media. What’s the Diff?
Advertising & Marketing in any medium is a process, not a project. “Project Shops” only give you part of the picture. An agency should be able to help you leverage a combination of owned, paid and earned media to maximize brand engagement.
Make sure they can generate great campaigns and good content that keeps people talking. Just don’t get too many people involved in the picture–as one solid agency contact with enough experience can help you leverage the whole ‘schebang (… for your bucks.)