Picture Perfect Health Care
A snapshot of our successful Winter 14′ campaign for Group Health of Wisconsin–the culmination of a three-month re-branding campaign. This campaign, which also continued online, created an image of an HMO that contrasted with the non-local behemoths like UnitedHealth and Humana. This is all location photography in the picturesque region–for example this bridge is a landmark in Eau Claire–as is the straight-from-a-postcard red mill depicted previously. Link here to Group Health.